Albena JsCo


1.Ekostroy JsCo 2.Tehno-invest Ltd


eng. Yordan Yordanov, eng. Anton Milchev


Albena design bureau Ltd


Albena resort



‘Dorostor’ is the first hotel to open doors in the resort on 24th August 1969. For a long time it was the most prominent hotel in Albena, and accommodated the guests of high ranks.  

In 2015 the management of Albena AD decided to start reconstruction and modernisation of the hotel. The location of the hotel in the central part of the resort and close proximity to the beach, predetermines the construction of a high category hotel. This is what led to the idea of  the ‘Paradise Blue’ hotel in place of the hotels ‘Dorostor’ and ‘Kamelia’.



Albena has its own unique look:

  • hotels with white terraced silhouettes scattered on the sea shore and snug in rich parkland greenery;
  • urban-planning and space-based solution based on the golden section;
  • synergy-connected buildings;
  • white architecture;
  • variety of decorative grids and rails;


Features of the design process:

  • dynamic design process during the initial stage of preservation of one hotel sector and the restaurant building and clarification of the investment intentions during the pre-design research;
  • the new building is in synergy with hotel Amelia, to the East, regarding its volume, space and functionality features;
  • restricted car access;
  • location in a strong parkland environment;
  • regarding the pedestrian Artists’ alley to the North and the promenade to the South;


The main goals during the design of the new hotel were the preservation of the characteristic terraced silhouette of the old building, maximum number of hotel room with a sea view orientation, and the white colour in the exterior of the hotel as a traditional feature of Albena.

The idea of incorporation of the surrounding green and urban areas through the arrangement of diagonal and terraced features is also conserved and applied.


The main entrance of the hotel it to the North- from the side of the central walkway and hotel ‘Oasis’. Therefore in the place of a T-junction a roundabout was created. In the area between the hotels ‘Paradise Blue’ and ‘Amelia’ a square was designed with a playground, dry fountain water effect and a small covered stage while preserving all existing tree species.


The facades’ design is fully in white, and the variety of size and design of the facade panels and decorative grids recreate the feeling of sea foam, movement and efficacy.




Design Challenges:

  • working in an environment with a recognisable architectural image in Albena resort;
  • the location of the hotel is filled with emotional and historical value for the resort;
  • location restrictions;
  • designing a five star hotel – a challenge in itself;
  • working with a foreign partner for interior design and its implementation;
  • extremely short deadlines for building stage design and construction;
  • use of new technological methods and materials;
  • implementation of the investment program while conserving the characteristics of the resort and creating a new and memorable building.


Hotel sector

The hotel sector is divided in five sections, including a total of 238 hotel rooms, 39 of which apartments and studios. Two of the sections are designed in a ‘fish-bone’ planning scheme (also specific for the hotels in Albena resort), which allows all rooms on both sides of the corridors to have a sea view.

The top two levels are design for VIP accommodation. Therefore a small dining hall is designed on the 8th floor – VIP Lounge. It is with full sea view orientation and the floor-to-ceiling windows allow for it to be fully open during the summer months. The adjacent roof terrace is laid with granite tiles and green areas, with a decorative pergola and other garden elements.


Public sector

The communal area is developed in three over ground levels and a semi-underground one. The first level accommodates a lobby and a lobby-bar, a shop, a reception zone, two conference halls with 300 people capacity and an a’la carte restaurant with adjacent terraces.


The main restaurant covers the second level and has three adjacent terraces.


A stainless steel wellness zone with a covered pool is built on the third floor. It has massage rooms, cosmetic and fitness halls, sauna zone (Finish sauna, steam room, salt room), relax zone and others.

On the same level a multifunctional conference hall was designed with a 500 people capacity. It was designed without amphitheatre areas to allow opportunities for transformation of the space. This is accomplished through a system of soundproof partition walls, dividing the hall and disappearing into specially designed niches when not in use. The hall has an adjacent large terrace for coffee-breaks. 

The hall has a modular, mobile stage, which can be disassembled and stored away. There is a catering area on the floor, with direct link to the main restaurant. There is a service connection between the conference hall and the wellness area.

The semi-underground level is planned to have a night club with a 150 people capacity and a parking for 19 cars.

The full stocking up of the hotel and the restaurant is organised through the service areas located on the semi-underground level. This is due to the location of the complex amongst pedestrian areas and within the central and busiest tourist areas of the resort.


Pool area includes:

Main pool – the biggest pool with variety of functionality areas and attractions: two 25m swimming lanes, single and double massage beds, water mattresses, hot tub with hydro massage areas and two waterfall ‘rainbow’-style fountains. 

The kids pool with pool prater, 0.40m in depth. It includes a water attraction feature with a variety of feature for children: slides, water bucket, different water pumps, geysers and more. 

A pool with two slides is adjacent to the South of the pool prater. It is 1.2m in depth.

The baby pool is 0.35m in depth in a circular shape, 6.7m in diameter. In the centre is location a water feature ‘clown’ with a small slide on the side.

In the garden area to the South of the hotel and connected to the pool area are a kids’ club, covered stage for animation, lobby-bar and service facilities.

On the ground level of two hotel sectors small open pools are situated, servicing only the adjacent rooms and with direct exist to the garden areas and the promenade.


Interior design:

The interior design is by the Parisian design studio ‘Borella Art Design’. The detailed project and the author’s supervision were carried out by ‘Albena Design Bureau’. The main slogan of the design is Flying Away: flying, taking off, soaring in the literal and figurative meaning. Sea, sky, sand, hot-air balloons, flying fish, sailboats: the entire interior design is based on the minimalist material image of those poetic elements through features, materials, and colours, remembering transparency, fluidity, light, purity, harmony and reflection.

The main colours are off white, shades of dry and wet sand, infinite array of blue colours, natural shades of wood and more.

The impressive decorative veneered grids, 5.5m high, make the connection with the white exterior elements of the hotel. The motif is further developed through the use of the sea foam in other interiors elements- carpets, curtains, suspended ceilings, decorative sculptures and more. A strong element is the designer furniture produces by companies such as Roche Bobois, Kettal, Collinet, Donar, etc.


Area Schedule:

  • Plot area: 22479 sq.m.
  • Ground floor area: 4771,8 sq.m.
  • Total building area: 22265,6 sq.m.
  • Hotel rooms: 238 nmb.
  • Pool complex area: 1246,6 sq.m.
    • Main pool: 782м sq.m.
    • Children pool with water house and slides: 429 sq.m.
    • Baby pool: 35 sq.m.
  • Solarium areas: 4850м2
  • Category of the building:  third